Target audience

 The Target audience is 16-25 and my aim is for them to feel proud of where they live and to show southerners that the north east isn't a bad place and it has lots of natural beauty. As seen in my client research I have attempted to include some natural beauty as well as including some of the investments made into the area. This should therefore inform the youth of some of the stunning places that surround them, as well as show them the new upcoming jobs within the future.

People aged 16-25 are either in College, University or employment. Being within this demographic myself I understand that with the stress of education and the exhaustion of work, it is hard to find extra motivation to do something like going for a walk for your own wellbeing. Therefore I will reinforce this by conducting a survey to say how other people feel about going outside in order to better themselves. 

I have worked with this demographic before and from that research I was able to see how they already know about the issues that social media has on their mental health and how they find happiness in the wrong areas.

https://www.slideshare.net/Bailey44/target-audience-250676274

https://cultureofthedigitalage.blogspot.com/2022/05/target-audience-research.html

My past research has already gave me an insight into what the demographic like to watch and if they would find it interesting. Having knowledge on the youths mental health makes it easier to know what to make my documentary about and how to make it engaging.

From the beginning of my survey I made sure to ask for the age group of the people answering the survey to make sure that my questions were going to the correct audience.

 

As referenced within my subject research, some people of Sunderland believed that the city was getting worse and that there was less to do than before. I decided to ask my target audience the same question as i believe that they wouldnt of had input on the article that I had used within my secondary research. However, the replies and comments from the demographic have allowed me to conclude that they also believe that Sunderland is becoming a boring city and there is less for them to do. 

Therefore, using my secondary and primary research I can solidify my choice in trying to show Sunderland in a good light. Highlighting the great upcoming things within Sunderland will be a great start to changing the youths minds as they would see what the future holds for them within the city.

As seen above, this evidence clearly shows the passion that the young people of Sunderland have for their city. They think that their city isn't a great place to live. In conjunction to this, they also share the same enthusiasm into wanting to know how their city is going to change. 

Is it going to get better? Is it going to change how people from across the country view them? Is it going to get them better jobs? Is it going to increase the economy? is it going to give them a better style of life? Are they going to finally be able to be proud of where they live and where they come from ?

The young people are eager to find out what potential lies within their city and are eager for change to be made. Therefore including investment within the Sunderland will captivate the right target audience. As well as showing the youth what is being invested and making them excited for the future, the investment lends itself perfectly with the client. 

Sunderland Culture, again shown in my client research, strives to help people through art. Therefore, with the investment being in the film industry it works with the client and will help promote the client as a stepping stone to working within the large industry of film. This could then result in more people using Sunderland Culture in their lives.

As expected, due to me being in this demographic, this is the results I expected from this question. For example, after completing this piece of writing, the one thing I want to do is go to bed and sleep. Finding motivation after college, Uni or work to do something for yourself is difficult. After work or college I either want to go out with friends or go to bed. However I never feel the need to focus on myself and my own wellbeing. Therefore, by showing the areas around Sunderland, it should inspire young people to go to these places and relax.

Matching with the previous evidence, over half of people within this demographic understand that going outdoors can assist with their mental health, yet don't have the motivation to. Although a niche group of people already go outdoors, it is important to try increase these numbers. 

Trying to increase the numbers will also meet the ethos of Sunderland Culture. Referenced in... yes you guessed it... my client research Sunderland Culture prides themselves within helping people. Certain schemes are set up in order to help people of different ages. This documentary could be used to help the people of my demographic to travel to these places and be with the outdoors and experience the beauty that lies close by. 

However, as we know, people within this demographic are low within the social grade. Although many people learn to drive when they are 17, and as an average are driving by 18, some people are not as fortunate and might not be able to take themselves to these places so quickly and conveniently. 

If my documentary ended up working really well with the client, there may be a chance of setting up a scheme to help fund or take groups of young people to these places at a reduced cost. Not only does this make sure that the whole demographic can benefit, but it also allows people to meet friends. 

In past projects I have learned about how being with people and being away from your phone can help with your mental wellbeing. Therefore I believe this scheme could be looked at and would be a great idea if my documentary was a success. 

Sunderland is situated right in between all of the "beautiful" places I will be talking about. As seen above, people wish to see how their city is better than they think. By showcasing all of the different places first, then talking about how Sunderland is right in the middle and then explaining the investment involved, I believe that I will show the young people that although traveling will have to be made to see unique places, Sunderland is becoming a capital for Film Production. Therefore, this should make them see a wider picture, further than their city and make them realise that living in Sunderland is great because your in the middle of everything. 

In order to make sure that my choice of not being in the documentary, not as a character but a voice works, I wanted to find out how the demographic would interpret the difference and what they would prefer. Although they all mainly follow the same line, I like the fourth reply the most. The sense that the audience feel less manipulated into believing a place is nice, I think it is best to showcase what is around but show it in a way to where the audience can make their own decision and reaction based on what they like the look of. 

For me personally I wouldn't like to go anywhere if someone was telling me to go, rather I would be more encouraged to go if they just displayed the positives of the place and gave me the decision.

Overall from this research I feel like I have a stronger understanding of my audience and I have been able to transfer my thoughts into backed up facts.