Rational

 

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Evaluation

My Documentary is finally finished and I am very happy with the final outcome and it matches the initial idea that was in my head. The product:  The documentary is meant to show how Sunderland is evolving from having no purpose, to now becoming a film capital. I chose to make this due to the fact that my client was Sunderland Culture. Sunderland Culture gave me a young demographic target audience at 16 - 25. They wanted me to display talent within the north. After researching into Sunderland Culture, I found out that they use their funding to help people less fortunate or less abled, with creating art. With the aim of inspiring the youth to create content and feel confident about where they live, I decided to create my documentary.  After finding out my audience and thinking of my idea, I was able to look into existing work within the industry to assist me with my knowledge of how to tell a story appropriately. With this research from past and present I was able to know how to...
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Production Diary

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In order to match the script and use the techniques learned within my existing products I need to use footage from online. As learnt within my existing products and demonstrated within my script, change is one of the best ways to give an audience a sense of scale and make them feel empathy. As I cannot record the past (as much as that would be cool) I have had to use youtube videos in order to show what  the docks looked like and how residents of sunderland felt about the change. On Top of this, as my Tik Tok research shows, using screenshots of websites as evidence are a good way to keep their eyes engaged on the video as they are reading and listening at the same time.  Within my existing products I was able to see how using personal experiences can make an audience seem more empathetic towards characters. Therefore, by showing my own work, shown here , I will be able to show my talent and make the audience believe that the north does in fact have people that are interested ...
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Feedback, edits and final product

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  From the audience Feedback I can see that, although there was a few anomalies, the demographic found the documentary engaging and made them feel prouder of where they live. I could go into detail about how this means that I have engaged the target audience and how it has made the brief.  However, due to past experiences I understand that it is not the positives I need to focus on, but rather all of the negatives. The negatives are not to be seen as hate for the film. But things that other people think of. Since I have made this Documentary by myself, there is no other minds or input on the film. The film may look great to me and others, but in order to engage everyone, I must focus of the negatives that were highlighted. From the feedback I can see that the demographic still want more evidence of my findings and conclusions. This may also be due to the fact that they want to be constantly consuming information, as seen in my Tik Tok research.  They also wish to see the ...
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