Feedback, edits and final product

 






From the audience Feedback I can see that, although there was a few anomalies, the demographic found the documentary engaging and made them feel prouder of where they live. I could go into detail about how this means that I have engaged the target audience and how it has made the brief.  However, due to past experiences I understand that it is not the positives I need to focus on, but rather all of the negatives. The negatives are not to be seen as hate for the film. But things that other people think of. Since I have made this Documentary by myself, there is no other minds or input on the film. The film may look great to me and others, but in order to engage everyone, I must focus of the negatives that were highlighted.


From the feedback I can see that the demographic still want more evidence of my findings and conclusions. This may also be due to the fact that they want to be constantly consuming information, as seen in my Tik Tok research. 

They also wish to see the Logo of Sunderland Culture. This will be due to the fact of Brand Identity. I should have included this anyway but forgot. This feedback is evidence and proof that peers can assist with making sure your work works with the largest audience possible and holds the correct professional practise within the Film industry. 


I began by adding the Sunderland Culture logo to the beginning of my documentary. This was the highest resolution image I could get so I had to be creative.


I began by flipping the curve so the blacks were white and whites were black. This made the text match with the rest. Then I added a crop layer.


After adding the crop I added a 77% right adjustment in order to cut out all of the text.


This left just the logo and I was able to centre it within the middle and add the same dip to blacks so it matched and timed the same as the text.


Again at the end I added the same flip of the Curves and left it as it was. This way the full logo is displayed again. Initially the audience would have seen the logo, now seeing it again, it will be more ingrained into their brain and they will remember it longer than just showing it once. This should assist with brand identity and remembrance.

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As stated and seen in the feedback, adding more evidence and text was important, so I added more through the documentary.


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