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Showing posts from October, 2022

Product Research

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Past research: As referenced within my client research, I have worked on previous projects before (Mind). Which has assisted me in having a base understanding of how the outdoors can help young people's mental health. As Well as working on this, I have also created a documentary before. In order to create the best documentary possible I conducted research into the different types of documentaries in order to understand how the storylines and editing works. Documentary Types -  https://cultureofthedigitalage.blogspot.com/2022/03/documentary-types.html Existing Products -  https://cultureofthedigitalage.blogspot.com/2022/05/existing-products.html This was used to create a documentary about Culture in the digital age and how social media is both positive and bad in certain ways. Although the reason I researched into these documentaries were different, I learnt how changing your style of documentary can change the audiences interpretation.   For example from my past rese...

Target audience

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 The Target audience is 16-25 and my aim is for them to feel proud of where they live and to show southerners that the north east isn't a bad place and it has lots of natural beauty. As seen in my client research I have attempted to include some natural beauty as well as including some of the investments made into the area. This should therefore inform the youth of some of the stunning places that surround them, as well as show them the new upcoming jobs within the future. People aged 16-25 are either in College, University or employment. Being within this demographic myself I understand that with the stress of education and the exhaustion of work, it is hard to find extra motivation to do something like going for a walk for your own wellbeing. Therefore I will reinforce this by conducting a survey to say how other people feel about going outside in order to better themselves.  I have worked with this demographic before and from that research I was able to see how they already...

Subject research

The subject research is very important in this documentary and it will be the foundation of where the storyline is built off of. As said in my initial ideas and linked in my client research post, I will be doing my documentary on the beauty of the north east and then finishing off with the culture of Sunderland. I need to find out information about the places in order to make an appropriate script. For the documentary I will be recording in many different places such as Alnwick, Bamburgh, beaches and different cultures in Sunderland. Therefore I need to look into these places so I know where the best places to record will be. On Top of that I can also look into how people view the northeast and find things to reverse peoples thoughts on that topic. Another part I can research is different places of the northeast which are nice that I may not have not thought of previously. Alnwick Castle: In 1309, Henry Percy, great-great grandfather of Hotspur, purchased a typical Norman-style castle ...